Back to the 80’s

MAGIC FM

ThinkFarm

April 2017

A series of animated display ads for the MAGIC FM campaign Love That Song. The nation-wide campaign was displayed in shopping malls, motorways, online adverting and transport hubs like the London Underground and Liverpool Street station.

Tasks:

  • Creative Tech
  • Design
  • Animation

From TVC to Display Ads

ThinkFarm approached Proper Banners after finding our website on Google. We set up a meeting which went really well as we have very similar cultures – love for music, design and motion graphics.

From a TVC film, we created simplified versions of the key visuals, using the actors and moving graphics in classic 80’s style.

The Workflow

Due to the amount of units being produced and complexity of assets, Proper Banners went on-site for the beginning of the project to make sure everything was going on the right track, as the deadline was really tight.

Mixing editing, motion graphics and design, and several different formats and configurations, we made sure everything was delivered on-time and at the best quality possible.

ThinkFarm team was really happy and so were their client Magic FM.

The units

– DOOH for Malls
As these are Vertical Video formats, we made sure to include the branding and split the screen in three sections.

– Roadside Billboards
For the Motorway Displays, we needed to make sure the animation wasn’t distracting enough to drivers, but at the same time, memorable, so drives could tune in to Magic FM.

– Banners
As a form of fixing the idea, new and old MAGIC listeners would be reminded to log back in and listen to some 80’s music.


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