MAVERICK MEDIA • XBOX

Devil May Cry 5
Launch Campaign

Devil May
Cry 5
Launch Campaign

CONCEPT
DESIGN
MOTION
CODE

CONCEPT • DESIGN • MOTION • CODE

Maverick approached us with the brief to help them create a digital campaign for the launch of Devil May Cry 5 for XBox. Using assets from the game's key art, we designed the look-and-feel and concepted the storyboard.

Master Animation

Understanding that the campaign needed the wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.

Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.

Motion Billboards

Stations and Malls
digital takeover

After the look-and-feel and master animation were signed off, we started designing the Digital Billboards that were displayed in placements across the UK - Shopping malls, Train Stations, Roadsides.

In three phases, pre-launch, available at stores and reviews, the billboards were seen by thousands of potential customers - shoppers and commuters.

Digital billboards across the UK

Display Advertising

Interactive and Standard HTML5 Banners

The challenge here was to recreate the same impact for the Master Animation on HTML5 ads - including on 150kb standart banners.The "box transition" animation had to be impactful and with a realistic motion blur - although light-weight so it could be loaded quickly.

Using a mix of static image transformations with PNG Sequences we achieved the same animation as on the Digital Billboards.

Using the master animation as a guide, the challenge was to recreate the same impact on HTML5 ads - including no-rich media.

The characters transitioning to the Box had to be great but also light-weight to load quickly. Using a mix of static image transformations with PNG Sequences we made it possible for 150kb banners to have the same animation as the rich media ones