MAVERICK MEDIA • XBOX
Devil May Cry 5
Launch Campaign
Devil May
Cry 5
Launch Campaign
CONCEPT
DESIGN
MOTION
CODE
CONCEPT • DESIGN • MOTION • CODE
CONCEPT • DESIGN • MOTION • CODE
Maverick approached us with the brief to help them create a digital campaign for the launch of Devil May Cry 5 for XBox. Using assets from the game's key art, we designed the look-and-feel and concepted the storyboard.
Master Animation
Understanding that the campaign needed the wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.
Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.
Motion Billboards
Stations and Malls
digital takeover
After the look-and-feel and master animation were signed off, we started designing the Digital Billboards that were displayed in placements across the UK - Shopping malls, Train Stations, Roadsides.
In three phases, pre-launch, available at stores and reviews, the billboards were seen by thousands of potential customers - shoppers and commuters.
Digital billboards across the UK
Digital billboards across the UK
Display Advertising
Display Advertising
Interactive and Standard HTML5 Banners
Interactive and Standard HTML5 Banners
The challenge here was to recreate the same impact for the Master Animation on HTML5 ads - including on 150kb standart banners.The "box transition" animation had to be impactful and with a realistic motion blur - although light-weight so it could be loaded quickly.
Using a mix of static image transformations with PNG Sequences we achieved the same animation as on the Digital Billboards.
Using the master animation as a guide, the challenge was to recreate the same impact on HTML5 ads - including no-rich media.
The characters transitioning to the Box had to be great but also light-weight to load quickly. Using a mix of static image transformations with PNG Sequences we made it possible for 150kb banners to have the same animation as the rich media ones
Interactive Rich Media Ads
Interactive Rich Media Ads
Interactive Rich Media Ads
Interactive Rich Media Ads
Interactive Rich Media Ads
Selected Works
ColuriCreative and Production
Project Cars 3Display Ads Campaign
Pokemon Trading CardsSocial Media Ads
Poker StarsHTML5 Campaign
Pokemon GoSocial Media Ads
FidelityAnimated Infographic Videos
SWRHTML5 Campaign
Virgin MediaDigital Campaign
Sainsbury'sHTML5 Ads
NetflixHTML5 Ads
FSI InvestmentHTML5 Ads
HondaHTML5 Ads
JP MorganHTML5 Ads
Tesco MobileHTML5 Ads
Old El PasoDigital Campaign
VaselineHTML5 Ads
Magic FMDigital Campaign
Tesco and SamsungSocial Media Videos
Baywatch FilmSocial Media Videos
ALWAYS AVAILABLE
ALWAYS AVAILABLE
Get in touch and tell us about your project.
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