CONCEPT • DESIGN • MOTION • CODE
There were two main routes - ICE and SPLASH. For the ice route we created an icy environment with some effects and used code to animate some assets.
For the Splash route, the challenge was to have a realistic alpha effect. That took a lot of work.
The main assets was a huge grid of ice cubes. By cropping each, I guaranteed uniqueness to all. By setting up the photoshop file nicely, it was really easy to start animating in After Effects.
The row and the reflection were made in AfterEffects. But I needed individual cubes to give them a bit of random movement like they were bumping.
This was a big challenge. I needed a water splash stock video that I could work with. So I did a few tests with stills, cropping them on photoshop until I found one that i knew it would work, but would take a lot of it.
The video is beautifully shot and has a few splashes for uniqueness, and furthermore, was shot in 100fps, so a lot of frames. The problem was the background. Too similar to the – transparent water. So I had to take advantage of Rotoscoping tools, and basically retouched all frames one by one.
To create a “transparent” effect I used some blending modes and alpha mask, and added a few extra drops to the text.
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