THINKFARM LONDON
Magic FM HTML5 Boomerang Ads
VIDEO EDITING
MOTION
CODE
CONCEPT • DESIGN • MOTION • CODE
A series of Digital Display Ads for the MAGIC FM campaign Love That Song.
The nation-wide Digital Display campaign was seen in shopping malls, motorway digital billboards, and in transport hubs like the London Underground Digital Escalator Panels and other major train stations. To reinforce that a HTML5 Standard Ads retargeting campaign was also created.
From TVC to Display Ads
From the Campaign Shoot ThinkFarm concepted and directed for the campaign, we created simplified versions of the key visuals, using the actors and moving graphics in the classic 80’s style.
From this Boomerang Loops we were able to present a fun and striking series of videos for many different formats.
From the Campaign Shoot ThinkFarm concepted and directed for the campaign, we created simplified versions of the key visuals, using the actors and moving graphics in the classic 80’s style.
From this Boomerang Loops we were able to present a fun and striking series of videos for many different formats.
THE CAMPAIGN ASSETS
A variety of Media
Mixing techniques
Using editing, motion graphics and design, and several different formats and configurations, we made sure everything was delivered on-time and at the best quality possible.
HTML5 Standard Ads
As a form of fixing the idea, new and old MAGIC listeners would be reminded to log back in and listen to some 80’s music with Standard HTML5 Banners using retargetting.
Digital Screens at Shopping Malls
As these are Vertical Video formats, we made sure to include the branding and split the screen in three sections.
Roadside Billboards
For the Motorway Displays, we needed to make sure the animation wasn’t distracting enough to drivers, but at the same time, memorable, so drives could tune in to Magic FM.
Selected Works
Devil May CryFull Digital Campaign
ColuriCreative and Production
Project Cars 3Display Ads Campaign
Pokemon Trading CardsSocial Media Ads
Poker StarsHTML5 Campaign
Pokemon GoSocial Media Ads
FidelityAnimated Infographic Videos
SWRHTML5 Campaign
Virgin MediaDigital Campaign
Sainsbury'sHTML5 Ads
NetflixHTML5 Ads
FSI InvestmentHTML5 Ads
HondaHTML5 Ads
JP MorganHTML5 Ads
Tesco MobileHTML5 Ads
Old El PasoDigital Campaign
VaselineHTML5 Ads
Tesco and SamsungSocial Media Videos
Baywatch FilmSocial Media Videos
ALWAYS AVAILABLE
ALWAYS AVAILABLE
Get in touch and tell us about your project.
PROPER BANNERS
ATL CREATIVE PRODUCTION LTD
CN: 08060382
VAT: GB211558923
(+44) 0203 633 4390
LONDON
St Louis Offices
Kellett 56
+44 7575 042349
BARCELONA
BetaHaus
Vilafranca 7
+34 650 296 992
ALL RIGHTS RESERVED