THINKFARM LONDON

Magic FM HTML5 Boomerang Ads

VIDEO EDITING
MOTION
CODE

CONCEPT • DESIGN • MOTION • CODE

A series of animated display ads for the MAGIC FM campaign Love That Song.

The nation-wide campaign was displayed in shopping malls, motorways, online adverting and transport hubs like the London Underground and Liverpool Street station.

From TVC to Display Ads

ThinkFarm approached Proper Banners after finding our website on Google. We set up a meeting which went really well as we have very similar cultures – love for music, design and motion graphics.

From a TVC film, we created simplified versions of the key visuals, using the actors and moving graphics in classic 80’s style.

Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.

THE CAMPAIGN ASSETS

A variety of Media

Mixing techniques

Using editing, motion graphics and design, and several different formats and configurations, we made sure everything was delivered on-time and at the best quality possible.

HTML5 Display Ads

As a form of fixing the idea, new and old MAGIC listeners would be reminded to log back in and listen to some 80’s music.

Digital Screens at Shopping Malls

As these are Vertical Video formats, we made sure to include the branding and split the screen in three sections.

Roadside Billboards

For the Motorway Displays, we needed to make sure the animation wasn’t distracting enough to drivers, but at the same time, memorable, so drives could tune in to Magic FM.

Selected Works