13_Netflix_hero

THIS IS TOMMY

Netflix Series HTML5
Dynamic Ads

CREATIVE TECH
DESIGN
MOTION
CODE

CONCEPT • DESIGN • MOTION • CODE

Tommy asked us to help them create Rich Media Ads for Netflix using GeoLocation, MultiVideo & Swipe - in other words, very complex and innovative HTML5 ads. 

Sense8 and
House of Cards

We helped create the campaigns for both shows. For Sense8, the campaign was quite extense, including TV interface backgrounds, HTML5 ads with interactive images, and with dynamic videos.

For House of Cards, the challenge was the geo-targeting, which we created versions for different cities in England, based on the best quotes for each region. 

Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces. 

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SENSE8

Multi-video
Dynamic Ads

This one was a lot of fun. For the new show Sense8, they wanted to present all characters, the trailer and an intro video.

For a bit more wow, I created an edit of the main trailer in After Effects, with explosions and all, and that would play before the branded netflix video.

Sense8 Multivideo Interactive Ad

Code

After loading and playing not one, but two different videos (it could change later), it would end on an interactive frame, with a carousel of characters and by selecting one, the youtube video player would load the video about the character.

The user could choose any character to know more about and could also watch the actual trailer.

Both ads had very minimal QA feedback and were used in different languages.

Multi-format campaign

There were a few more formats across multi-devices. The Design and UX of the Billboard were a guide to designing all other formats.

The code for the MultiVideo and Swipe functionality served as the Master Build.

HOUSE OF CARDS

Geo-targeted
Dynamic Ads

The ad had the recent dynamic components in Doubleclick. The geolocation was a challenge as it needed detailed instructions, and the use of Rules to test.

Essentially, the copy would say the City name, and change the show assets, which had a Gif animation and images, all dynamic from DoubleClick Assets.

House Of Cards Dynamic Ad

Code

Even thou the code was not HTML5, the strategy and dynamic management was a great learning curve and, realising it does not change at all from HTML5 makes it even more attractive to have this know-how.

Functionality and Testing

Changing the location of the computer as well as asking friends in such places to test for us, we managed to be 100% that it would all work well. 


Selected Works

Devil May CryFull Digital Campaign

Pokemon Trading CardsSocial Media Ads

Poker StarsHTML5 Campaign

Pokemon GoSocial Media Ads

FidelityAnimated Infographic Videos

SWRHTML5 Campaign

Virgin MediaDigital Campaign

Sainsbury'sHTML5 Ads

FSI InvestmentHTML5 Ads

HondaHTML5 Ads

JP MorganHTML5 Ads

Tesco MobileHTML5 Ads

Old El PasoDigital Campaign

VaselineHTML5 Ads

Magic FMDigital Campaign

Tesco and SamsungSocial Media Videos

Baywatch FilmSocial Media Videos

ALWAYS AVAILABLE

ALWAYS
AVAILABLE

Get in touch and tell us about your project.

Get in touch and tell us about your project.

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