ANIML
Old El Paso
Digital Campaign
CREATIVE TECH
DESIGN
CODE
CONCEPT • DESIGN • MOTION • CODE
A complete digital campaign promoting a best-seller product – Stand & Stuff.
Proper Banners worked closely with Animl from the production stages to digital delivery.
Challenges before production
Animl’s approached us for our second project together, and since the first one went really well, we were asked to help directing the shooting of the videos.
Aware that there would be a lot of image manipulation to fit the different formats, Proper Banners suggested keeping the backgrounds peripheral content clean so it could be extended and moved
Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces.
RESPONSIVE DESIGN
Creating a multi-use template
We worked on preliminary storyboards that were shared with the client. That involved creating custom end frames, and making the messaging clear. Also, there were loads of responsive formats – portrait and landscape, which needed a consistent design.
We also were in charge of creating the lock up following the brand guidelines.
SIZMEK RICH HTML5 ADS
Mobile-ready
Motion Banners
The campaign was split in two routes: Food shot and TVC.
We created the Food Rich Media ads using animated sprites so it could auto-play when loaded in tablets and mobiles, and for the TVC Mpu, we had to create a whole logic for toggling the audio on and replaying the ad.
HTML5 Ads
CELTRA RESPONSIVE ADS
Pushing the platform to the limit
The Celtra units were very complex to build. Using video files – Celtra enables auto-play on devices – we were to build the Miniscroller and Interscroller formats.
These units were responsive, but still required a lot of testing to make sure nothing got overlapped.
Selected Works
Devil May CryFull Digital Campaign
ColuriCreative and Production
Project Cars 3Display Ads Campaign
Pokemon Trading CardsSocial Media Ads
Poker StarsHTML5 Campaign
Pokemon GoSocial Media Ads
FidelityAnimated Infographic Videos
SWRHTML5 Campaign
Virgin MediaDigital Campaign
Sainsbury'sHTML5 Ads
NetflixHTML5 Ads
FSI InvestmentHTML5 Ads
HondaHTML5 Ads
JP MorganHTML5 Ads
Tesco MobileHTML5 Ads
VaselineHTML5 Ads
Magic FMDigital Campaign
Tesco and SamsungSocial Media Videos
Baywatch FilmSocial Media Videos
ALWAYS AVAILABLE
ALWAYS AVAILABLE
Get in touch and tell us about your project.
PROPER BANNERS
ATL CREATIVE PRODUCTION LTD
CN: 08060382
VAT: GB211558923
(+44) 0203 633 4390
LONDON
St Louis Offices
Kellett 56
+44 7575 042349
BARCELONA
BetaHaus
Vilafranca 7
+34 650 296 992
ALL RIGHTS RESERVED