19_Vaseline_hero

ANIML

Vaseline Digital
Display Ads

IMAGING
MOTION
DESIGN
CODE

CONCEPT • DESIGN • MOTION • CODE

Animl asked us for our help creating a good hearted campaign promoting the healing benefits of Vaseline products with a charitable donation.d

Apparently simple but...

This was our first project with Animl. The brief consisted of using animated/video backgrounds that would end on a higher resolution frame before displaying the important information.

The videos were shot without a green screen for keying, and that became the most time-consuming part of the project.

Understanding that the campaign needed some wow-factor, we created a short but effective animation that would attract potential customers - online and in public spaces. 

19_vaseline_b_layers_grade

CREATIVE PRODUCTION

Frame-by-frame imaging

Soon we started noticing the job would take longer than expected. The client wasn’t happy with how the video grading looked – and without time or budget to shoot again, Animl requested us to use our bag of tricks to make the grading look good.

19_vaseline_final_label

Check the HTML5 Banners

First we cropped the 60fps 10s clips frame-by-frame, layering the background, the arm, the product bottle and the hand parts overlapping the bottle.

Although this was a lot of work for two routes, it enabled us to create a high fidelity grading that was quicker and cheaper than shooting again.

The Label

After some time spent on the Grading, we were briefed to replace the labels on one of the routes, which was another time-consuming frame-by-frame effort so that it didn’t look so fake.

The Units

We created Sizmek and Celtra Units, being the most challenging part making the Celtra Ads look and behave the same as the Sizmek ones- which were using animated images instead of video so it could auto-play

Due to another change, the specs of the Sizmek ads went from Rich Media to Standard and even though the smooth animation was lost, we managed to create a similar html5 animation to overcome the issue.

Selected Works

Devil May CryFull Digital Campaign

Pokemon Trading CardsSocial Media Ads

Poker StarsHTML5 Campaign

Pokemon GoSocial Media Ads

FidelityAnimated Infographic Videos

SWRHTML5 Campaign

Virgin MediaDigital Campaign

Sainsbury'sHTML5 Ads

NetflixHTML5 Ads

FSI InvestmentHTML5 Ads

HondaHTML5 Ads

JP MorganHTML5 Ads

Tesco MobileHTML5 Ads

Old El PasoDigital Campaign

Magic FMDigital Campaign

Tesco and SamsungSocial Media Videos

Baywatch FilmSocial Media Videos

ALWAYS AVAILABLE

ALWAYS
AVAILABLE

Get in touch and tell us about your project.

Get in touch and tell us about your project.

PROPER BANNERS

ATL CREATIVE PRODUCTION LTD
CN: 08060382
VAT: GB211558923

(+44) 0203 633 4390

LONDON

St Louis Offices
Kellett 56


+44 7575 042349

BARCELONA

BetaHaus
Vilafranca 7


+34 650 296 992

ALL RIGHTS RESERVED