CONCEPT • DESIGN • MOTION • CODE
This was our first project with Animl. The brief consisted of using animated/video backgrounds that would end on a higher resolution frame before displaying the important information.
The videos were shot without a green screen for keying, and that became the most time-consuming part of the project.
Soon we started noticing the job would take longer than expected. The client wasn’t happy with how the video grading looked – and without time or budget to shoot again, Animl requested us to use our bag of tricks to make the grading look good.
First we cropped the 60fps 10s clips frame-by-frame, layering the background, the arm, the product bottle and the hand parts overlapping the bottle.
Although this was a lot of work for two routes, it enabled us to create a high fidelity grading that was quicker and cheaper than shooting again.
After some time spent on the Grading, we were briefed to replace the labels on one of the routes, which was another time-consuming frame-by-frame effort so that it didn’t look so fake.
We created Sizmek and Celtra Units, being the most challenging part making the Celtra Ads look and behave the same as the Sizmek ones- which were using animated images instead of video so it could auto-play
Due to another change, the specs of the Sizmek ads went from Rich Media to Standard and even though the smooth animation was lost, we managed to create a similar html5 animation to overcome the issue.
Devil May CryFull Digital Campaign
Pokemon Trading CardsSocial Media Ads
Poker StarsHTML5 Campaign
Pokemon GoSocial Media Ads
FidelityAnimated Infographic Videos
Virgin MediaDigital Campaign
FSI InvestmentHTML5 Ads
JP MorganHTML5 Ads
Tesco MobileHTML5 Ads
Old El PasoDigital Campaign
Magic FMDigital Campaign
Tesco and SamsungSocial Media Videos
Baywatch FilmSocial Media Videos
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